Dear friend of the community,

The beauty industry has always stepped up in times of crisis. We’ve seen it through our response to the wildfires in California and Carolina, the devastating floods in Appalachia, the recent tornadoes, and the continued support of the PBA Disaster Relief Fund. These challenges remind us that climate change isn’t a distant issue—it’s here, and it’s impacting our industry, our businesses, and our communities.

That’s why this April, The Green Beauty Community Foundation and Green Spa Network (GSN Planet) are launching the Green Pledge—an industry-wide movement for beauty professionals to take real action toward sustainability. Backed by industry leaders like the Professional Beauty Association, Pivot Point International, Innersense Organic Beauty, Americas Beauty Show, Universal Companies, Green Circle Salons, Pact Collective, Sustain Beauty Co. and other key partners like yourselves. The Green Pledge empowers stylists, brands, and salons to make measurable, meaningful changes.

Taking the Green Pledge is not about being perfect—it is about progress, learning, and taking meaningful steps toward a more sustainable industry. When beauty professionals work together, we create lasting change.

How It Works For Beauty Professionals

• Watch a Short Video – Learn about sustainability in beauty.
• Take the Green Pledge – Agree to five simple affirmations to commit to greener practices.
• Receive a Digital Certificate – Showcase their commitment to sustainability.
• Access the Marketing Toolkit – Includes social media templates, press releases, and exclusive discounts.

What to Expect This Earth Month

Earth Month isn’t just a pledge—it’s a movement with live events, education, and community-driven action. Here’s how we’re bringing the Green Pledge to life:

• Earth Month Kickoff Call – On March 24th, we’re launching the Green Pledge with our community in a live kickoff event.
• Live from America’s Beauty Show – We’ll be walking the show floor, taking live pledges from beauty professionals and showcasing the momentum in real time.
• Webinar with Shane Price (Green Circle Salons) – On April 7, we’ll dive deep into sustainability in the beauty industry.
• Green Spa Network Earth Month Webinar – Two weeks later, we’ll continue the conversation with insights from spa & wellness industry leaders.
• A Month of Community-Generated Content – Stylists and beauty professionals will take the pledge and share their sustainability commitments on social media.
• Exclusive Access for PBA Members – Throughout April, PBA members will receive free access to our new Sustainability 101 learning courses, providing essential education and tools to implement sustainable practices.
• And More! – Additional activations, content, and community highlights throughout the month.

Your Brand’s Role in This Movement

We’re inviting you to stand at the forefront of this movement and show leadership by: