1. Announce Your Commitment

Taking the Green Pledge is a powerful statement about your commitment to sustainability. Ensure your audience knows about it by:

• Publishing a press release about your participation.
• Posting on social media using #GreenPledge2025.
• Updating your website and blog with details about your pledge and sustainability efforts.
• Sending an email announcement to your subscribers.

2. Educate and Inspire Your Audience

Use the pledge as a platform to inform your customers and partners about sustainability:

• Share behind-the-scenes content showcasing your eco-friendly processes.
• Post before-and-after comparisons of sustainability improvements.
• Feature team stories about how your employees contribute to greener practices.
• Offer educational resources on sustainability in beauty.

3. Engage Your Customers and Clients

Encourage your audience to take action alongside you:

• Direct customers to join the Green Beauty Community Foundation (GBCF) for education and resources.
• Run a social media challenge asking followers to share their sustainability efforts.
• Provide incentives (discounts, special offers) for customers who take the pledge.
• Host a giveaway related to sustainable beauty.

4. Leverage the Green Pledge for Brand Visibility

Enhance your industry presence and position yourself as a leader in sustainable beauty by: